Anna Malaeva | Portfolio




I am graduating Loughborough University this upcoming year with the Bachelor in Design Ergonomics (expected 2.1), and I am thrilled to see what exciting professional opportunities are ahead.

I am not just an industrial or product designer. Next to that, I have in depth knowledge of human-factors and I specialise in making beautiful products that work seamlessly, intuitively and in a user-friendly manner. 

Everyone can do good design; I aspire to do design that does good.

Notes to self, my design process..


DEFINE the problem


What solution can be designed without a problem to drive it? 

Problems can be found everywhere.. Some are very obvious and are presented to you on a plate, for some you may be searching for months, whilst they are hiding just at the tip of your nose, and some you can't find, simply because they aren't your problems. 


Usually the less you look for them, the easier you find them.


Important though.. If you are lucky enough to have found your problem, try to have a look at it from the user's perspective. 

People born blind have different needs to those blindfolded. 

Don't be blind, ask.

Photo+04-11-2017,+13+08+05 copy.jpg

COLLECT information

2017-11-03 11.29.57.jpg

Yay - my favourite! The only time I have a legitimate reason to make my friends my guinea pigs.

On a serious note, if my goal is to design a genuinely useful, functioning product, I believe it is essential to understand not only who I am designing the product for, but also why is the problem there on the first place? 

Note to self..

Essential things to research:

  • User - who is your persona
  • Market - there are 7.5 billion people in the world, someone is likely to have designed it already
  • Problem -  there are 7.5 billion people in the world, save your time, read existing literature on this topic
  • List everything your problem can do, even if it won't do it

Some opportunities are not apparent, Steve Jobs once said - " a lot of times, people don't know what they want until you show it to them."




If you still don't have ideas oozing out.. did you do your research?

If you do.. Get them down! 

Also what use are your sketches if you yourself can't remember what they are? Make yourself a favour, put some notes down too.


I personally like walls, there is something about a big wall that makes me want to cover it with sticky notes.. it is also less likely it will be covered in coffee cup stains, as it can prove to be quite challenging to place your cup on the wall.

2017-04-12+13.15.51 copy.jpg

DEVELOP solutions


I believe there cannot be a specific strategy to move the design from the ideation stage to the solution. The closest system that one can use if jumping between 3 stages: ideating, prototyping and analysing. 

Although confusing, this stage helps to outline issues associated with a particular design and helps develop better, more details and more tailored designs. 

This stage helps you move on from the concept shape development, to potentially viable, functional design.




Essential step for any design project.  Only through user testing can you find out if your product is in fact useful or not. No theoretical research can guarantee you that the user will interact with the product the way you expect them to and provide you with the unique, useful insights on your design.

Watching how people interact with the product is likely to influence and drive your redesign process. I have previously found that I could analyse the patterns of interaction between the test participants to redesign the product and make use of these behaviours.

If you are designing for a user, why not design with the user?

It is unlikely that a singe user testing will be sufficient to develop the final product, it may take several repetitions of the product to get to the desired outcome.


FINALISE the design


For me, this normally means I can go to town with high fidelity prototyping, both physical and computer generated, submerge myself into developing presentation boards and add detail.

I am not a perfectionist, I agree that "the principal mark of genius is not perfection, but originality" - Arthur Koester. That is not to say that I am not passionate about the detail, on contrary, I often find myself completely absorbed in a task. 

I would personally argue that there is no end to the process of design, instead each design must be evaluated and iterated.   




I am an experienced designer with passion in user-centred and user-experience design.

I am skilled in Adobe Creative Suit, Computer Aided Design and Manufacture, Ergonomics and Graphic Design.

Design professional with a Bachelor of Science (graduating 2018) focused in Design Ergonomics from Loughborough University.

To view my LinkedIn profile, click HERE.